Friday, June 29, 2012

Assignment 2


           On our bus trip to Florence we were able to stop at G2 Textiles in Prato, which is a textile manufacturing company. Throughout our visit they told us about how a textile is designed, manufactured and sold to companies. We met with Walter and Samantha; they were working on the fall/winter collection. They create an average of 3,000 fabrics per year and 1,200 per season!
            We first were able to look at all the fabrics in their showroom. There were so many black fabrics with different designs on it. They explained that black is usually the color the samples are produced in because the buyers can see the details easily. Every fabric that was in the showroom was different in its own way. On each sample there was a tag to differentiate each fabric, although Samantha said that when you work on all of these fabrics you know which is which.

            The first step for them is trend forecasting. They will create different trend boards based on what they find. After they are done with this step they still aren’t afraid to add more to the collections.
            Once a company orders the fabrics, a lot of waiting comes into play. Walter explained that the sample pieces take 3-4 weeks and production takes 6-8 weeks.
         He told us that if a company wants to change the color, they are able to do that. The dying process is the last step to the fabric, so if a company lets them know ahead they can change the color. I thought this was interesting because I didn’t know that they could make these changes without any problems.

            I learned from this visit that American designers are more conservative, and the Italians are more risky. The American market can’t have too much stock so they order in modest amounts, whereas the Italians love to try something different.
            They work with larger companies, such as Burberry. They are able to provide large quantities for them. Since they work with larger well-known companies they have higher standards from the companies. They explained to us that if a company purchases a large enough order then they can make that fabric exclusive to that company. They also work with small companies, which have fewer standards.
            After we saw the showroom we were able to see how a fabric is created from the beginning. The first step is done by using a computer program called CAD. This program is a digital design system. They are able to scan a picture and then use that picture for the fabric. We were shown a fabric design in the computer.
            Next we were shown how the fabric is made. It was extremely loud in the production room. We were shown the same fabric from the computer being created.
         At one point of the visit, Walter told us that G2 has an office located in New York City. This office is run by his business partner Phil. They are able to keep a professional relationship from two separate countries! The New York office is just a showroom, which is where Phil works directly with the customers. Walter said that sometimes they have fights about when the fabrics will be ready, but he said that they are able to maintain a strong relationship.         
            Understanding the world of textiles is very important in the fashion industry. To be able to know that when you place an order you have a short amount of time before you get your sample is important to the companies. I think that Walter and Samantha’s passion for textiles really showed during our visit. It is very important that you are passionate about what you do.
         This visit opened up my eyes in the world of textiles. There are so many different aspects in the textile industry that are very important to the fashion industry. Seeing Walter talk about his business partner, Phil made me realize that relationships are an important part of the industry. They are able to keep a cohesive relationship in two separate countries. This has shown me how important relationships are in this industry. I think this visit was very beneficial to my future career in the industry. 

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